Commercial Traction Consultant – ACT SMART INNOVATION HUB STARTUPS

Berytech, a leading Lebanese organization that nurtures entrepreneurship through incubation, funding, and networking, is seeking a Commercial Traction Consultant to work with the cohort of 14 startups participating in its Agrytech & Clyntech Accelerator Program. The consultant will facilitate the transition of each startup’s product from a minimum viable concept to a validated, market‑ready offering, ensuring that commercial traction and evidence of market validation are systematically captured and documented. By applying the previously developed Go‑to‑Market Strategy Framework and Market Entry Roadmap, the consultant will guide the startups in translating strategic plans into tangible commercial achievements.

The assignment will be delivered over a two‑month period and will comprise a 3‑hour workshop that introduces market engagement tactics, two 3‑hour Commercial Traction Labs (with up to seven startups per session) to refine and iterate commercial plans, and up to two 45‑minute one‑on‑one clinics per startup focused on execution and decision making. Deliverables include facilitation plans, presentation and workshop materials, a Commercial Traction & Evidence Package template, observation reports, and a final cohort‑level report summarizing traction achievements and lessons learned.

The consultant must possess a minimum of eight years’ experience in commercialization, customer acquisition, and market engagement, demonstrate a proven track record with startups or similar innovation ecosystems, and have strong facilitation and coaching skills. The consultant must be fluent in English.

INTERVENTION SECTOR(S): Training & Capacity Building
DURATION OF CONTRACT: 2 months

Context & Background

 

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

 

Through the Agrytech & Clyntech Accelerator Program, startups receive support to develop their Minimum Viable Product, test it with early adopters, and build their capacity to establish their business from marketing, financial, management, and operational levels. The Program aims to contribute to job creation and sustainable economic development while advancing the Lebanese entrepreneurial ecosystem.

 

The Agrytech & Clyntech Accelerator Program's mission is to nurture and grow proof of concepts and prototypes that share three common characteristics:

• An innovation with a scientific or technological focus in the Agrifood and Clyntech sectors.
• The possibility to scale beyond the local market.
• The potential to create sustainable job opportunities locally.

   

Scope of work

The Agrytech & Clyntech Accelerator Program seeks a Commercial Traction Consultant to support all 14 startups in the cohort in translating their commercialization and market entry efforts into evidence of commercial traction and market validation.

Building on the Go-to-Market Strategy Framework and Market Entry Roadmap developed during the previous components, startups will focus on executing selected market engagement activities, testing commercial assumptions, generating market evidence, and demonstrating commercial traction.

By the end of the assignment, startups are expected to develop a Commercial Traction & Evidence Package documenting commercial activities undertaken, market feedback collected, customer and partner engagement achieved, and evidence generated to support future commercialization, scaling, and investment readiness efforts.

 

The assignment will be delivered through:

• 1 workshop (3 hours) for all startups in the cohort.
• 1 Commercial Traction Lab delivered separately to two startup groups (3 hours each, maximum 7 startups). 
• Up to 2 one-on-one clinics (45 minutes each) per startup.

 

Workshop: Commercial Traction & Market Engagement

The workshop will support startups in executing and monitoring market engagement activities by addressing:

• Customer acquisition approaches.
• Lead generation and opportunity management.
• Pilot implementation and follow-up.
• Partnership engagement and relationship management.
• Customer feedback collection and interpretation.
• Commercial traction indicators.
• Learning from market engagement activities.
• Documenting commercial evidence and outcomes.

 

Commercial Traction Lab (Track A & Track B)

The Commercial Traction Lab is a highly interactive working session designed to help startups apply the concepts introduced during the workshop in a focused, small-group setting.

Each Lab will host a maximum of 7 startups, grouped by startup maturity and commercialization readiness.

Startups will work on practical application, peer discussion, and hands-on development of startup-specific outputs, with direct support from the Consultant throughout.

 

The Lab will provide startups with hands-on support to:

• Review ongoing market engagement activities.
• Assess customer and partner interactions.
• Identify commercial bottlenecks and opportunities.
• Prioritize next commercial actions.
• Capture market feedback and lessons learned.
• Develop and refine their Commercial Traction & Evidence Package.

 

One-on-One Clinics

The Consultant will conduct one mandatory clinic per startup and may conduct a second clinic based on startup needs and progress, in coordination with the program team. Clinics are focused on execution, decision-making, and commercial results rather than theoretical discussion. The Consultant will assess whether a second clinic is needed following the first session and communicate their recommendation to the program team.

 

 

Deliverables

• Workshop outline, facilitation plan, and presentation materials.
• Facilitation plans and working materials for both Commercial Traction Lab sessions (Track A and Track B).
• Delivery of 1 workshop (3 hours), 2 Commercial Traction Lab sessions (3 hours each), and up to 2 one-on-one clinics (45 minutes each) per startup.
• A Commercial Traction & Evidence Package template and accompanying tools and templates to be used by participating startups.
• Observation bullets following the clinics covering participation, key observations, common challenges, and recommendations.
• A final cohort-level report summarizing commercial traction achieved across the cohort, key lessons learned, and recommendations for Phase 2 support.

Qualifications

 

• Minimum 8 years of experience in commercialization, customer acquisition, business development, market engagement, commercial traction, or related fields.
• Demonstrated experience supporting startups, SMEs, incubators, accelerators, or innovation programs.
• Proven experience in commercial traction generation, customer acquisition, market engagement, partnership development, pilot implementation, and commercialization.
• Strong facilitation and coaching experience with entrepreneurial audiences.
• Experience working with innovation-driven ventures in the Agrifood and/or Clyntech sectors is a strong advantage.
• Ability to adapt methodologies to startups at different stages of commercial maturity.
• Excellent communication and facilitation skills.
• Fluency in English.

Evaluation criteria

As the PDF file attached