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TPB-REI 2026-006 Services of a Global Influencer Marketing Agency to Plan and Execute Programs with Global Influencers
Country:
PhilippinesSector:
Business services: law, marketing, consulting, recruitment, printing and securityDeadline:
30 Jun 2026AI Summary
The Tourism Promotions Board of the Philippines is inviting qualified agencies to provide professional services for the planning and execution of global influencer marketing campaigns. The request seeks a consulting partner capable of coordinating, managing, and deploying digital outreach programs that leverage the reach of international social‑media personalities to promote Philippine tourism.
The selected agency will develop comprehensive campaign strategies, identify and secure collaborations with suitable global influencers, and oversee all on‑ground and virtual delivery of the marketing initiatives. Key responsibilities include creative concept development, contract negotiation with influencers, content production coordination, performance analytics, and reporting to the Board. The engagement requires a team with demonstrated experience in large‑scale influencer programs, a robust network across multiple key markets, and the capacity to operate within the defined eight‑month project timeline.
Applications will be evaluated on experience, personnel qualification, and current workload capacity, with shortlisted incumbents invited to submit full proposals. The contract is capped at an approved budget of PHP78,889,259.21 and will commence upon receipt of the Notice to Proceed. The successful consultant must strictly adhere to the qualification and capacity standards set forth in the Implementing Rules and Regulations of Republic Act No. 12009.
The selected agency will develop comprehensive campaign strategies, identify and secure collaborations with suitable global influencers, and oversee all on‑ground and virtual delivery of the marketing initiatives. Key responsibilities include creative concept development, contract negotiation with influencers, content production coordination, performance analytics, and reporting to the Board. The engagement requires a team with demonstrated experience in large‑scale influencer programs, a robust network across multiple key markets, and the capacity to operate within the defined eight‑month project timeline.
Applications will be evaluated on experience, personnel qualification, and current workload capacity, with shortlisted incumbents invited to submit full proposals. The contract is capped at an approved budget of PHP78,889,259.21 and will commence upon receipt of the Notice to Proceed. The successful consultant must strictly adhere to the qualification and capacity standards set forth in the Implementing Rules and Regulations of Republic Act No. 12009.
Description
REQUEST FOR EXPRESSION OF INTEREST FOR REI NO. 2026-006
SERVICES OF A GLOBAL INFLUENCER MARKETING AGENCY TO PLAN AND EXECUTE PROGRAMS WITH GLOBAL INFLUENCERS
1) The Tourism Promotions Board (TPB) Philippines, through the 2026 Approved Corporate Operating Budget intends to apply the sum of Seventy-Eight Million Eight Hundred Eighty-Nine Thousand Two Hundred Fifty-Nine Pesos and 21/100 (PhP78,889,259.21), being the Approved Budget for the Contract (ABC) to payments under the contract for Services of a Global Influencer Marketing Agency to Plan and Execute Programs with Global Influencers. Bids received in excess of the ABC shall be automatically rejected at the opening of the financial proposals.
2) The TPB Philippines now calls for the submission of short-listing documents for the Services of a Global Influencer Marketing Agency to Plan and Execute Programs with Global Influencer. Short-listing documents of interested consultants must be duly received by the Bids and Awards Committee (BAC) Secretariat on or before 09 June 2026 at 9:00 AM at the Bids and Awards Committee (BAC) Secretariat, Procurement Management Division, 6th Floor, Five E-Com Center, Harbor Drive, Mall of Asia Complex, Pasay City. Applications for eligibility will be evaluated based on a non-discretionary “pass/fail” criterion.
3) Interested bidders may obtain further information from TPB Philippines and inspect the Bidding Documents at the address given below from 08:00 AM to 05:00 PM from Monday to Friday (or during weekdays).
4) A complete set of Bidding Documents may be acquired by interested Bidders on 29 May to 30 June 2026, 9:00 AM from the given address below and upon payment of the applicable fee for the Bidding Documents, pursuant to the latest Guidelines issued by the GPPB, in the amount of Fifty Thousand Pesos Only (PhP50,000.00).
It may also be downloaded free of charge from the website of the Philippine Government Electronic Procurement System (PhilGEPS) and the website of the Procuring Entity, provided that Bidders shall pay the applicable fee for the Bidding Documents not later than the submission of their bids.
5) The BAC shall draw up the short-list of consultants from those who have submitted Expression of Interest, including the short-listing documents, and have been determined as eligible in accordance with the provisions of Republic Act (RA) No. 12009, otherwise known as the “New Government Procurement Act”, and its Implementing Rules and Regulations (IRR). The short-list shall consist of five (5) prospective bidders who will be entitled to submit bids manually. The criteria and rating system for short-listing are:
CRITERIA PERCENTAGE WEIGHT (%)
I. Applicable Experience of the Consultant - 55
II. Qualification of Personnel who may be Assigned to the Project - 30
III. Current Workload Relative to Capacity - 15
TOTAL = 100
The hurdle rate for short-listing: At least 80%
6) Bidding will be conducted through competitive selection using non-discretionary “pass/fail” criterion as specified in the Implementing Rules and Regulations (IRR) of RA No. 12009.
Bidding is restricted to Filipino citizens/sole proprietorships, cooperatives, and partnerships or organizations with at least sixty percent (60%) interest or outstanding capital stock belonging to citizens of the Philippines.
7) The Procuring Entity shall evaluate bids to determine the Highest Rated Bid using the Quality-Cost Based Evaluation/Selection (QCBE/QCBS) procedure. The Procuring Entity shall indicate the weights to be allocated for the Technical and Financial Proposals. The criteria and rating system for the evaluation of bids shall be provided in the Instructions to Bidders.
8) Short-Listing Documents must be received by the Procuring Entity’s BAC at the address indicated in the Request for Expression of Interest or through online submission on or before the date and time indicated in the SDS.
9) The contract shall be completed within eight (8) months and shall commence from the date of receipt of the Notice to Proceed (NTP).
10) All Bids must be accompanied by a bid security in any of the acceptable forms and in the amount stated in ITB Clause 16.
11) The certification as to the current workload relative to capacity shall be made in accordance with the Instructions to Bidders in relation to TPF 5 therein.
12) The TPB Philippines reserves the right to reject any and all bids, declare a failure of bidding, or not award the contract at any time prior to contract award in accordance with Section 70 of RA No. 12009 and its IRR, without thereby incurring any liability to the affected bidder or bidders.
Line Items
Item No. : 1
Product/Service Name : Global Influencer Marketing Agency
Description : Services of a Global Influencer Marketing Agency to Plan and Execute Programs with Global Influencers
Quantity : 1
UOM : Lot
Budget (PHP) : 78,889,259.21
Pre-bid Conference
Date : 16/06/2026
Time : 10:00 AM
Venue : Zoom link of the Pre-Bid Conference will be given by the BAC Secretariat through email address bac_sec@tpb.gov.ph /kristine_aclan@tpb.gov.ph to the shortlisted bidder/s
Reference Number: 13019395
Trade Agreement: Implementing Rules and Regulations
Procurement Mode: Public Bidding
Classification: Consulting Services
Category: Consulting Services
Bid Supplements: 0
Document Request List: 1
SERVICES OF A GLOBAL INFLUENCER MARKETING AGENCY TO PLAN AND EXECUTE PROGRAMS WITH GLOBAL INFLUENCERS
1) The Tourism Promotions Board (TPB) Philippines, through the 2026 Approved Corporate Operating Budget intends to apply the sum of Seventy-Eight Million Eight Hundred Eighty-Nine Thousand Two Hundred Fifty-Nine Pesos and 21/100 (PhP78,889,259.21), being the Approved Budget for the Contract (ABC) to payments under the contract for Services of a Global Influencer Marketing Agency to Plan and Execute Programs with Global Influencers. Bids received in excess of the ABC shall be automatically rejected at the opening of the financial proposals.
2) The TPB Philippines now calls for the submission of short-listing documents for the Services of a Global Influencer Marketing Agency to Plan and Execute Programs with Global Influencer. Short-listing documents of interested consultants must be duly received by the Bids and Awards Committee (BAC) Secretariat on or before 09 June 2026 at 9:00 AM at the Bids and Awards Committee (BAC) Secretariat, Procurement Management Division, 6th Floor, Five E-Com Center, Harbor Drive, Mall of Asia Complex, Pasay City. Applications for eligibility will be evaluated based on a non-discretionary “pass/fail” criterion.
3) Interested bidders may obtain further information from TPB Philippines and inspect the Bidding Documents at the address given below from 08:00 AM to 05:00 PM from Monday to Friday (or during weekdays).
4) A complete set of Bidding Documents may be acquired by interested Bidders on 29 May to 30 June 2026, 9:00 AM from the given address below and upon payment of the applicable fee for the Bidding Documents, pursuant to the latest Guidelines issued by the GPPB, in the amount of Fifty Thousand Pesos Only (PhP50,000.00).
It may also be downloaded free of charge from the website of the Philippine Government Electronic Procurement System (PhilGEPS) and the website of the Procuring Entity, provided that Bidders shall pay the applicable fee for the Bidding Documents not later than the submission of their bids.
5) The BAC shall draw up the short-list of consultants from those who have submitted Expression of Interest, including the short-listing documents, and have been determined as eligible in accordance with the provisions of Republic Act (RA) No. 12009, otherwise known as the “New Government Procurement Act”, and its Implementing Rules and Regulations (IRR). The short-list shall consist of five (5) prospective bidders who will be entitled to submit bids manually. The criteria and rating system for short-listing are:
CRITERIA PERCENTAGE WEIGHT (%)
I. Applicable Experience of the Consultant - 55
II. Qualification of Personnel who may be Assigned to the Project - 30
III. Current Workload Relative to Capacity - 15
TOTAL = 100
The hurdle rate for short-listing: At least 80%
6) Bidding will be conducted through competitive selection using non-discretionary “pass/fail” criterion as specified in the Implementing Rules and Regulations (IRR) of RA No. 12009.
Bidding is restricted to Filipino citizens/sole proprietorships, cooperatives, and partnerships or organizations with at least sixty percent (60%) interest or outstanding capital stock belonging to citizens of the Philippines.
7) The Procuring Entity shall evaluate bids to determine the Highest Rated Bid using the Quality-Cost Based Evaluation/Selection (QCBE/QCBS) procedure. The Procuring Entity shall indicate the weights to be allocated for the Technical and Financial Proposals. The criteria and rating system for the evaluation of bids shall be provided in the Instructions to Bidders.
8) Short-Listing Documents must be received by the Procuring Entity’s BAC at the address indicated in the Request for Expression of Interest or through online submission on or before the date and time indicated in the SDS.
9) The contract shall be completed within eight (8) months and shall commence from the date of receipt of the Notice to Proceed (NTP).
10) All Bids must be accompanied by a bid security in any of the acceptable forms and in the amount stated in ITB Clause 16.
11) The certification as to the current workload relative to capacity shall be made in accordance with the Instructions to Bidders in relation to TPF 5 therein.
12) The TPB Philippines reserves the right to reject any and all bids, declare a failure of bidding, or not award the contract at any time prior to contract award in accordance with Section 70 of RA No. 12009 and its IRR, without thereby incurring any liability to the affected bidder or bidders.
Line Items
Item No. : 1
Product/Service Name : Global Influencer Marketing Agency
Description : Services of a Global Influencer Marketing Agency to Plan and Execute Programs with Global Influencers
Quantity : 1
UOM : Lot
Budget (PHP) : 78,889,259.21
Pre-bid Conference
Date : 16/06/2026
Time : 10:00 AM
Venue : Zoom link of the Pre-Bid Conference will be given by the BAC Secretariat through email address bac_sec@tpb.gov.ph /kristine_aclan@tpb.gov.ph to the shortlisted bidder/s
Reference Number: 13019395
Trade Agreement: Implementing Rules and Regulations
Procurement Mode: Public Bidding
Classification: Consulting Services
Category: Consulting Services
Bid Supplements: 0
Document Request List: 1
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